Facebook To Buy Whatsapp?

TechCrunch is reporting that Facebook is looking to acquire WhatsApp, according to sources close to the matter.

Whatsapp, the multiplatform mobile messaging app has been one of the runaway success stories for ad-free, paid services.

Founded in 2009, the Santa Clara, Calif.-based company provides a smartphone app for Android, BlackBerry, iOS, Symbian, and Windows Phone that delivers text messages as well as images and audio and video messages. The ad-free Whatsapp reportedly has about 100 million daily users, with a presence in 250 countries on a variety of platforms.

Whastapp announced in October 2011 that it was serving up 1 billion messages per day: “Just how much is 1 billion messages? That is 41,666,667 messages an hour, 694,444 messages a minute, and 11,574 messages a second,” the company wrote in a blog post at the time. The company added that it was a “small step closer towards our goal: providing a great mobile messaging system for a global market, regardless of your handset.”

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[Tech Crunch]

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Micromax Hook up launched: Similar to Whats app.

Micromax has launched a new application which allows users to exchange images, audio 

and video files alongside the standard messages. Quite similar to the popular Whatsapp 

service, the application is absolutely free to use and according to Micromax “combines the 

best of IM chat and text messaging service.”

The application will come pre-bundled with their new phone Micromax A25 Smarty. An 

interesting part of the app is that it lets users send messages to non-Hookup users as well. 

The A25 Smarty comes with a Hook-Up bundle giving buyers 330 free messages per month 

for an year. The cross platform service WhatsApp already has a lot of traction in this space 

so it should be interesting to see if HookUp can make a dent in the market.

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