After taking the company’s charge back in July this year, Yahoo! CEO Marissa Mayer has been constantly working hard to plan out some revival strategies for the internet giant. In her latest move, Marissa Mayer has now announced a refreshed Yahoo! mail service, which the company claims, will provide faster and easier navigation to the users.
Even in it’s struggling times, the email service from Yahoo! had been the biggest source for the company to generate traffic on the website, and thus the company has now unveiled a cleaner look in a bid to sustain it’s crown as the most widely used email service which has constantly seen declining popularity as it’s rival Gmail is inching closer to take the top spot.
The update has been rolled out for Yahoo’s iOS, Android and Windows 8 Apps as of now, but will be available for the desktop users in the next few days. The look and feel of the new email App is same on every platform.
According to the company, with these new features, it’s users can access their inbox with just one tap and using continouus scrolling, can quickly browse through all their emails. The users will receive automatic notifications for new messages. Other features on the new App include swipe to delete, flag,mark as read or move the messages.
The upgraded App also gives an option to select multiple emails at a time to enable faster organization of the inbox. Adding attachments has been improved as well, and now, the users can take pictures while composing an email,search for attachments across all the messages and preview the photos at the top of an email.
The year 2012 has been quite turbulent for Yahoo! and the company has seen declining profits since a while now. Even with 700 million monthly visitors, the company still faces a tough fight from the likes of Facebook and Google whose rise has been one of the biggest factors in cutting down of Yahoo!’s profits.
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